How Does It Work?

Eat Media print and distribute double wall, full gloss paper coffee cups to your choice of over 1500 cafes nationally
When a cafe is signed to our network, we gather useful information such as their major tentants or customers, the company they work for, industry type and any other relevant information such as post code or consumption patterns
Vary your time in market, mix it up with multiple creative executions, each campaign is not confined to 1 or 2 creatives, mix them up and ensure that the right message is delivered

Eat Media specialise in targeting business’s within the CBD’s of the major cities throughout Australia and New Zealand.

Our café’s are signed exclusively to Eat Media for all take away cups, lids, lunch bags and trays and any other form of product advertising.

Why coffee cups?

Because the coffee cup stays with the consumer on average 37 minutes per day or 4 – 5 hours a week
84% of which are consumed in front of a computer online. (Source: Quantum 2007)
It’s a unique and engaging medium
Cut-through - no medium can expose your brand for nearly 45 minutes daily in an environment conducive to driving consumers online

Benefits

The coffee cup enters the office, an uncluttered advertising environment
Engage the consumer at a one-on-one level because it’s personal contact with the consumer
Strong media cut through, not buried amongst pages of other ads, your brand is 100% share of voice
Conversation topic and relevant to consumers
Proven track record for increased sales, please contact us here for a full list of case studies

Pricing

Indicative prices, these can vary by lead time, number of creative executions and the number of cafes participating in your campaign.
We have put together a 'campaign builder' which will allow you to tailor a campaign to suit your budget and objectives. Please email us for further info.

Eat Media realise that coffee cup advertising is simply the first step in engaging consumers and that with any marketing plan there are always many media levels. Coffee Cup advertising is one of the fastest growing out of home mediums which supports many different medias allowing 37 minutes of uncluttered time at the computer.