Local Area Marketing

Eat Media can target artwork specific to locations enabling a media that ensures minimal wastage by using media that is distributed in the nucleus of your campaign.

Our network of over 1500 cafes nationally ensures your message is targetted within walking distance of a desired location.

• Useful for
  • Store/Branch opening
  • Offer driven retail marketing
  • Redemption
    
    

Case Study - NRMA

• NRMA's objective was to increase awareness of 5 of its Canberra NRMA stores.
• Eat Media produced 5 seperate creatives each with seperate store address and location.
• Distributed the cups within a 1km radius of each of the NRMA Branches.
• Result – increased brand and store location awareness.

Case Study - Air Train

• Objective: Drive commuters to newsagent in Queen St Mall, redeem coupon and use the train to the airport.
• 'Take the train, make the plane campaign'
• Tear off coupon cup produced and offer of a $5 ticket to the airport.
• The Results: Over 800 coupon redemptions in the first 2 weeks of the campaign.