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QANTAS
Qantas incorporated coffee cup advertising into their mix when it came time to changing consumers credit card frequent flyer points. The campaign promoted awareness and was used to drive consumers online. |
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ST GEORGE BANK
St George Bank used coffee cups as part of their mix to promote lending. This campaign was used to target CBD workers in key locations. |
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BANKWEST
Bank West opened a series of new branches on the East Coast of Australia and used coffee cup advertising as a part of their mix for specific branch openings. This allowed them to convey important information about opening times to consumers in the local area. |
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B-PAY
B-Pay were able to target time poor CBD workers for a brand awareness campaign. This was run simultaneously over a number of capital cities around Australia. |
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POWERHOUSE MUSEUM
The powerhouse museum were able to run a campaign promoting a special event held at the museum. The campaign included a special offer for consumers who brought the “tear off” coupon from the coffee cup. |
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MTV & OPTUS
The objective was to promote a video for MTV and targetting art schools such as NADA and art schools within uni's. The campaign reached the desired consumers and saw traffic flow to their site. |
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ING DIRECT
ING Direct incorporated coffee cup advertising in their promotion of the “ING savings week”. The activity drove consumers online, giving incentives for new acquisition of savings customers. The campaign was able to target nationwide consumers for a short three day promotion. |
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NAB
National Australia Bank Credit Cards drove consumers online by targeting CBD coffee drinking workers across Sydney and Melbourne. The campaign included a “tear off” coupon which allowed consumers to retain information regarding the promotion. |
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WESTPAC
Through coffee cup advertising Westpac Business Banking were able to target key geographic locations to promote their business banking services. This allowed for awareness in suburban areas across the country to drive consumers into the branches. |
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CBA
CBA used coffee cup advertising to target the hard to reach student demographic within the universities. This was run in conjunction with promotional activity in many campuses throughout the country. |
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COMMUNITY FIRST
Community first used coffee cup advertising to promote their support of the McGrath foundation though a donation for each low rate visa card application. |
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3
3g ran a local area marketing campaign supporting distributors in the Wollongong area. Coupled with sandwich bags this campaign ran throughout Wollongong metro. |
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HOTHAM 08
Mt Hotham Ski company conducted a CBD based campaign targeting time poor workers in Sydney and Brisbane CBD for their resort packages. |
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NRMA
NRMA have used coffee cup advertising for local area marketing specifically around new branch openings. It’s proved to be a useful tool to quickly and easily target very specific geographical areas. |
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HOTHAM 09
Hotham again used Eat Media to lure consumers from Brisbane and Sydney to the Victorian Ski fields. Hotham used a competition to win a $10,000 ski trip to drive traffic to their website, receiving over 800 entries, with over 60% of those opting in to be contacted by Hotham about purchasing a ski trip. |
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DEFENCE
The Australian Defence Force have targeted tertiary students nationwide for their undergraduate and postgraduate recruitment. The campaigns have run in both TAFEs and Universities which have been traditionally more difficult catagories to reach. |
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JOBS JOBS JOBS
Jobs Jobs Jobs, an online job listing website, used coffee cup advertising to promote brand awareness and drive consumers online. |
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NOKIA
The brief was simple, find Blackberry users and put the advertised coffee cup in their hands. Using the demographic information Eat Media collect when signing up a cafe, they were able to put the Nokia E75 cups into the hands of Blackberry users nationally. |
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AXA
3 channels were used to reach the AB demographic across CBD's nationally. Eat Media targetted only cafes which were in the foyers of AAA rated buildings such as PWC, Angel Place, Rialto Towers etc. |
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SENSIS
Sensis used coffee cup advertising for an end of year Yellow Pages promotion. The campaign targed CBD workers and drove consumers online to the yellow.com.au website. This campaign was able to be very specific in targeting key consumers in conjuction with other media. |
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YELLOW PAGES CHRISTMAS
Used in and around retail cafes for the Christmas period, Yellow Pages re-enforced their message of saving time by hitting time poor coffee drinkers. |
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AUDI
Audi drove consumers online via a relatively new technology; QR codes. This mobile technology allowed consumers to interact and find out more information on the upcoming release of the Audi Q7. |
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FIAT
Targeted a specific demographic around Sydney’s Eastern suburbs and CBD for the launch of their new car the Fiat 500. |
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BIGPOND
Bigpond News targeted CBD workers across two cities by driving consumers to interact via SMS. |
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PCFA
PCFA in conjunction with CBA and Eat Media ran an awareness campaign and drove conumers online with the use of a competition. The campaign included a “tear off” coupon which allowed consumers to retain important information. |
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77 KING ST
A new building development in the Sydney CBD used coffee cup advertising specifically to target potential leasers around the location of the new development. |
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