37 Minutes

The average time that a consumer is exposed to your brand, on a take-away coffee cup, is 37 minutes. (Source: Quantum 2007) Engaging with a consumer over this period of time provides an incredibly compelling reason to put your brand on the tips of people's tongues.

Coffee is Personal

It stimulates thoughts and engages the consumer in a way and mindset that no other media can. Coffee makes you feel good about yourself.

It is a proven fact that coffee combined with a message will deliver an increased positive perception of a brand.

Clutter

Clutter is an age old problem in media. Cut-through is King. 100% share of voice ensures that your brand has maximum exposure.

Location

A premium product placed in a premium location creates a premium space. Eat Media enables you to target a very broad range of demographics.

Consumption

84% of cups consumed in CBD's are consumed sitting at an internet accessable computer. (Source Quantum 2007). The dove-tail effect of this means that the medium targets consumers right where they are able to source more information about your product. 66% of respondants to a recent campaign run for the NAB used the web as a first source for further information. (Source: Quantum 2007)

Students!

Traditionally the 18-24 demographic have been a hard target to reach. Coffee Cup Advertising creates a unique engagement with this demographic.