|
Cafe Domination @ VIVO Cafe 388
George St Sydney
Barclays Global Investors are the first client to jump on board an exciting new product ‘Cafe Domination @ VIVO Cafe 388 George St Sydney’.
The concept allows for existing signage to be replaced by new and vibrant logo’s, images and creative’s.
VIVO cafe is located in the golden triangle surrounding the head offices of IAG, Telstra & CBA. A combined total of nearly 30,000 employees.
Being the main arterial out of town, VIVO gathers massive exposure from the passing bus lanes and George St traffic.
Experiential marketing is the key point that should be noted with the flexibility to:
- Park a new car in the cafe on the footpath exposing the new model to over 400,000 foot and vehicle traffic per day
- Product samples – receive a new chocolate bar or new bread (toast) with your morning coffee.
- Play with and experience the newest mobile phone, digital camera or tech device whilst you wait 2-3 minutes for your free coffee.
This exciting new product can be booked for a 2 week period.
"Clients are often anxious when trialling new media for the first time, and without proven case studies and results it can often be hard to sell them in. However Eat Media did a great job of ensuring all of my client's worries were dealt with and overcome, providing solid rationale and taking the time to meet with both the creative agency and client to ensure the creative made the most of the space available. We found using Vivo Cafe Domination a great platform for our new Barclays Global Investors iShares campaign, reaching our lucrative and often hard to reach CBD audience. I would definitely recommend considering a VIVO Cafe Domination to other clients looking to interact with this CBD demographic." L White - Mediacom
For more information contact
Greg Taylor
General Manager Sales
02 8064 2880
Image Gallery
 
|
