ING DIRECT - Free Coffee Give-away
87 cafes nationally participated in ING Direct's massive free coffee give-away.
Eat Media brainstormed the idea and implemented the whole campaign from choosing the cafes, designing and printing the cards and adhering the 50c pieces to the cards.
The campaign was a huge success combining a perfect medium to promote the clients 50c promotion and catch the attention of the consumer by giving them a free coffee.
A map of the locations used can be found here.
Designed, printed and adhered 40,000 50c pieces to cards and distributed to 87 cafes nationally |
 |
The Cards!
|
 |
In Action
|
 |
|
.jpg) |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
|
.jpg)