“Tourism Australia has engaged Eat Media to run a national coffee cup advertising campaign to tie dove-tail AB Demo workers at their desk to their micro site www.noleavenolife.com.au. Media buyer Catherine Shen said he chose the medium due to its ability to target workers at their desk"

Media Buyer - Tourism Australia (Carat)

‘What a fantastic way to reach consumers at their computers for over half an hour. The key is placement. Eat Media’s network of cafes enable us to pick and choose locations and also avoid locations (like other banks) so as to maximise the right exposure to the right consumers’.

ING Direct -Head of Marketing

Airtain is the CBD to Airport train that connects Brisbane CBD to the Airport.

A challenge to the brand was to engage with consumers who are likely to use the service and entice them to use the service by offering a $5 one-way ride, a saving of $9.

Airtrain used a tear-off to measure the success driving consumers to a newsagency to redeem their $5 tickets. They received just under 1000 redemptions in the first 2 weeks!

Australia's leading online job site, SEEK needed to push the innovation behind its product by using some clever creative and intelligent locating to match the creative to the location.

For example, the creative 'Bored Accountant' was placed in all the big 4 accounting firms, as well as smaller firms. The same was done in other area's, law, engineering and advertising.

‘I have used two different suppliers for coffee cup campaigns previously all with varying differences. Despite having used cheaper and newer suppliers I found I did run into several problems regarding both quality and accountability. Accountability was of particular concern, where it was often discovered that cafes who promised to stock the campaign cups exclusively were in fact not contracted to our supplier and delivery of the cups was subsequently rejected.

I used Eat Media for our latest campaign, who, although were more expensive, were able to produce signed copies of café contracts and HACCP & ISO certification for the quality of their cups. I experienced absolutely no problems with the campaign and found Eat Media ran a very professional and accountable business and in my opinion they are the market leaders. They have a very impressive list of clients to back this.

I feel this medium is very much a case of you get what you pay for’!  

Hotham had the problem of attracting NSW and QLD Skiers to the Victorian Alps over their NSW competitors.

Distribution of the product occured only in Sydney and Brisbane and was supported by the chance to win a $10,000 ski holiday.

Nearly 800 entries were received with over 50% opting in to be contacted by Hotham regarding their annual ski trip. Hotham has ran the campaign 3 years running.

'An ideal medium to lure affluent Sydney and Brisbane ski traffic to the Victoria Alps!'

Marketing Manager - Hotham Ski Co

Eat Media approached us with a new media to trial, coffee cup advertising offering us a unique way to target different client demographics’ with the model of car that suited that area whether it be the BMW 5 series or the Mini. We found that it supported other media including press, adshels, radio, e-newsletters etc.

Working closely with Eat Media we were able to pinpoint key locations for the Mini.  MINI offers work well in hip cafes in key areas like Manly, Bondi, city – chic/urban targets and used the coffee cup ads medium to launch our new showroom location, creating immediate awareness in conjunction with strong branding of the product.

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'A great way to cut-through to our AB demographic audience in the Eastern Suburbs of Sydney'

Marketing Manager - BMW Sydney

Barclays

“Clients are often anxious when trialling new media for the first time, and without proven case studies and results it can often be hard to sell them in. However Eat Media did a great job of ensuring all of my client's worries were dealt with and overcome, providing solid rationale and taking the time to meet with both the creative agency and client to ensure the creative made the most of the space available.” -

Laura White – Business Manager – Mediacom Sydney

Prostate Cancer