Coffee Cup advertising can be seen as environmentally friendly. With issues of global warming, pollution, waste and green house emissions affecting the world, more and more individuals are becoming conscious of what we the people are doing to our planet.
“Waste has a double impact on our environment. First, because it represents a massive waste of our natural resources. Second, because we throw out so much garbage that the cost of transporting the waste and finding a place to put it is becoming more costly.” (Source: www.epa.nsw.gov.au/ethnic_community/whatissues.htm)
We live in a world where heaps of non-renewable resources are used and abused—from the burning of fossil fuels (coal, oil and gas) to create electricity, petrol and heating, to the little polystyrene cup that local cafe serves your coffee in… Most people throw away the cup because there are no polystyrene recycling bins. What a waste! (Source: www.actnow.com.au/Issues/Recycling.aspx)
At Eat Media, we view coffee cup advertising for the environment. A great deal of advertising mediums is simply for advertising alone. Think of direct marketing material in brochures, catalogues, magazines and your ordinary polystyrene take away coffee cups, which are thrown into the rubbish bin. At Eat Media coffee cup advertising is the new medium of advertising that gets noticed, 62% of coffee drinkers noticed the advertisement on our advertised coffee cups (source: Quantum 2007), also our advertised take away coffee cups are environmentally friendly. Our advertised take away coffee cups are 100% recyclable that serve multiple purposes, advertisements and for drinking your coffee.
Recycling makes good environmental and economic sense! So choose Eat Media’s FREE Advertised take away coffee cups and support the environment by displaying the green thumb logo! |
