Qantas Coffee Cup Advertising Campaign

Eat Media has for the first time, ran a campaign for the ‘Its time to choose’ Frequent Flyer campaign utilising the lid of the cup for additional advertising space.

The campaign integrated a brand new PRODUCT, stickers on the lids of the cups which provides consumers a direct line of site to the top of the cup as well as additional media space to create maximum impact. The campaign was run in conjunction with additional CBD media including street furniture and lift advertising which created a perfect dovetail effect of targeting the AB demographic on their way to work and then capturing them at their desks.