Prostate Cancer
“Working with Eat Media to develop a campaign enabled our organisation to communicate an important health message using an interesting new format. By creating a call to action element within our promotion, we saw a healthy response rate (of 5%) that enabled our organisation to gain further understanding of consumer education levels in the market space and grow our customer database at the same time.”
- Julia Kubincan – Marketing & Sponsorship Manager PCFA
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Hotham Ski Co
“The benefit of the cups concept is that the advertising is able to breakthrough the clutter and target each individual user each time they purchase a take away coffee. The length of time the brand is positioned in front of the consumer far exceeds that of the Adshel type format”. - Caroline Wheatley, Marketing Manager
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BMW – BMW Sydney
“Using Eat Media, in addition to traditional methods, has increased our opportunities to target our customers in a way that seems less in your face and somewhere where they may not expect it.” - Antoinette Yerbury, Sydney GM of marketing operations
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ING Direct
“Eat Media have a fantastic distribution network which ensures exclusivity and an accountable campaign which we found others who were cheaper did not provide.We have used Eat Media and coffee cup advertising in multiple campaigns over the last three years. The medium has been enormously effective in increasing awareness and brand recall for ING Direct. I can’t recommend it highly enough.” - Christian Bohlke – Head of Marketing
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NAB
“We’ve used coffee cups as part of integrated credit cups as part of integrated credit card campaigns and found the medium drives particularly strong recall. Our last campaign achieved 84% spontaneous brand recall.” Nerida Power – Brand Manager
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Barclays Bank
“Clients are often anxious when trialling new media for the first time, and without proven case studies and results it can often be hard to sell them in. However Eat Media did a great job of ensuring all of my client's worries were dealt with and overcome, providing solid rationale and taking the time to meet with both the creative agency and client to ensure the creative made the most of the space available.” - Laura White – Business Manager – Mediacom Sydney
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