3 simple steps you can take right now to get the most out of your social media channel
1. Use the 'Stories' feature on instagram and facebook! Stories have now overtaken snapchat at an astonishing rate... and they won't be disappearing nearly as quickly as they do from your timeline.
You can easily connect instagram to automatically share to facebook in your instagram settings.
(source Business Insider)
2. Tag your location! Sprout Social analytics have shown that posts with a location get 79% more engagement. Try using your general area instead of your exact location, this gives other people nearby the ability to stumble across your posts organically.
(source Sprout Social)
3. Use videos! According to the latest statistics, 80% of the total global internet traffic will soon be attributed by videos. Make em' snappy though. If you can't engage the audience in the first 7 seconds, chances are they will move on.
(source Inc.com )