Coffee Cup Advertising is one of the fastest growing outdoor advertising segments in Australia. Our clients include Microsoft, PwC, Vodafone, Hotham and Suncorp. Coffee Cup Advertising will stimulate your brand.
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37 minutes is the average time that a consumer spends with an advertised take-away coffee cup. Eat Media distributes full colour, full gloss double walled take-away advertised coffee cups with your brand. Over 90% of take-away cups in the CBD are consumed sitting at a computer. What could that do for your brand?
Coffee cup advertising is a selected medium used by numerous companies for reaching specific target audiences. Unlike mass advertising on television, magazines, out of home advertising, internet and even direct marketing, coffee cup advertising can be placed to a specific target audience through cafes of selected target markets, and not wasted on the unsuitable audience. As defining target audiences gets more difficult, coffee cup advertising helps advertisers break away from the clutter of old and defines a new medium of advertising that reaches very specific audiences.
Coffee cup advertising is a great form of building brand awareness and reinforcing the company and products they have to offer. In doing so leading the consumer’s path to purchase, which in advertising, and more so coffee cup advertising, is the Dovetail Effect.
What does this mean for Cafes?
$13,805 is the average amount a Cafe spends on take-away cups each year. We provide our exclusive distribution partners with free take-away coffee cups. By joining Eat Media and participating in Coffee Cup Advertising, you will save your business thousands of dollars each year. |
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